Always and forever free: South By San Jose is the hotel's contribution to Austin's legendary SXSW festival. We put up a stage in the parking lot and host a wide variety of local and visiting bands, vendors, and attendees for 5 days every March. No wristbands required.
2024's lineup includes Alejandro Escovedo, Wishy, Shannon and the Clams and many more!
Designed by graphic designer Josh Christensen and screen printed by Bearded Lady in Austin, TX.
