2022 SXSJ Hat
Always and forever free: South By San Jose is the hotel's contribution to Austin's legendary SXSW festival. We put up a stage in the parking lot and host a wide variety of local and visiting bands, vendors, and attendees for 5 days every March. No wristbands required.
2022's lineup included Midlake, Surbort, Houndmouth, Black Lips, Heartless Bastards, and Seratones among others.
Designed by Lauren Dickens and embroidered on an unstructured "dad" hat in Austin, TX.