Always and forever free: South By San Jose is the hotel's contribution to Austin's legendary SXSW festival. We put up a stage in the parking lot and host a wide variety of local and visiting bands, vendors and attendees for 5 days every March. No wristbands required. 2013's lineup included Dawes, Alejandro Escovedo and the Sensitive Boys, Roky Erickson and many others.
Limited edition, hand screened and signed poster designed by Mishka Westell and printed at Red Bluff Studios in Austin.